Japan's Gross National Cool in Brazil - Sushi Culture
In Douglass McGray’s article, Japan’s Gross National Cool , he discusses the success of Japan’s appeal and reflects on its global influence (McGray. 2009). This is a form of soft power which is hard to measure yet is visible everywhere. Japan’s soft power ventures are successful, as they present cultural artefacts which are intrinsically Japanese, with an air of foreignness to overseas consumers whilst also pertaining to that country’s tastes and preferences. These products also appeal to the Japanese population for their representation of foreign tastes, whilst also being Japanese. For example, Hello Kitty has the appeal of being both English and Japanese, whilst Super Mario is Italian, yet inherently Japanese. This is particularly prevalent in the globalised Japanese food culture. The strawberry and goiabada sushi from my trip Japanese food culture has gained mass popularity on a global scale. In my recent travels to Rio Grande do Sul, Brazil’s southernmost state, t...